‘FCK with your logo if you want to make an impact’

If you’re reading this article, you will surely have seen the recent apology ad from KFC, in which the brand admitted to having FCKed up by running out of chicken.
Despite its apparent simplicity, this literally humble ad represented a marketing masterclass on several levels, as Mark Ritson pointed out on this very website.
READ MORE: Mark Ritson – KFC’s marketers turned a chicken crisis into a brand triumph
It’s also the most recent example of a fine – and arguabl