Faster, cheaper, quicker: How WPP plans to become a ‘modern’ business and ease clients’ ‘frustrations’

A renewed focus on clients, agility, creative and attracting talent are at the top of WPP new CEO’s agenda as the business looks to become a “much more modern and contemporary company” that can compete more “aggressively” with consultancies, Google and Facebook.
During an investor call this morning (4 September), Mark Read said WPP has not been moving quickly enough and needs to become a simpler business that is easier for “frustrated” clients to access