Fast-growing startup Trouva promotes an ‘independent future’ with debut TV ad

Trouva, the online ecommerce platform for independent retailers, is hoping its inaugural TV ad campaign will give boutiques the same exposure as retail’s global heavyweights.
The online marketplace, which was named one of Marketing Week’s 100 Disruptive Brands in 2017 and has grown by 1,509% over the past 18 months, beat off stiff competition from 200 fellow startups to win a fully funded TV campaign created by media agency All Response Media.
Debuting today (1 November) on