Fast food brands take a hit as Google tops world’s most valuable brands ranking

The impact of people eating more healthily has had a detrimental impact on some of the world’s biggest fast food brands, according to Brand Finance.
Its Global 500 rankings for 2016 saw the likes of McDonald’s, KFC and Domino’s Pizza all slide drastically, something the brand valuation firm attributed to “an increasingly fragmented market with healthier challenger brands offering greater choice for consumers.”
KFC fell 110 places to 146th, with its brand value down