F&F’s strategy to get in more Tesco baskets

As the “supermarket woman” evolves, so too is Tesco-owned clothing brand F&F, which is on a mission to get itself into more Tesco baskets and out into the high street fashion sphere.
Integral to this has been aligning itself much more closely with the core Tesco brand. It now uses Tesco Clubcard data and has launched a marketing campaign to show people that the days of poorly-designed, slightly itchy supermarket clothes are “long gone”.
“It’s about creatin