Fake sponsored content should drive brands to dig deeper on influencer partnerships

From purchasing fake followers to using engagement and follower apps, the term ‘influence’ today can unfortunately connote inauthenticity and fraud in its most negative form.
It’s a concern echoed by the industry, with a recent survey by Influencer Intelligence showing marketers rank fake followers and bots as their greatest concern relating to the practice within the industry.
The profitability for individuals in an industry where an Instagram post can attract a five- or six-d