Failure to align marketing and HR causing brands to miss out on top talent

UK businesses are missing out on hiring the best talent because of a disconnect between marketing and HR that is leading to a failure to promote a company’s values or purpose.
According to new research by LinkedIn, an organisation’s purpose is a deal-breaker for more than half (52%) of UK professionals when they consider whether to take a job offer. That number rises to 56% among those aged 16 to 24.
Yet a third of businesses fail to include their values on their website, while