‘Failure is a nightmare without reflection’: Zoopla’s CMO on learning from mistakes

Failure tends to be talked about in a negative light. And people often feel, especially early on in their career, that getting things wrong will adversely affect their career prospects.
But Zoopla CMO Gary Bramall suggests that’s not necessarily the case. As long as marketers understand why something hasn’t worked and they don’t make the same mistake again, then it should be treated as a learning exercise.
He references a book called ‘Win or Learn’ by John Kavanagh,