Facebook’s metrics errors are not impacting Mondelez and Just Eat’s plans

Facebook’s metrics errors have not altered Mondelez’s view of the platform because it “did not affect what the brand is actually buying”.
Last year Facebook admitted it had overstated how long users watch videos for on its site by up to 80%. It also found that it had also been overstating time spent with Instant Articles, app referrals, and found a bug in its Page Insights, which overestimated organic reach because it did not de-duplicate repeat visitors over seven or 28