09-08-2016 17:55 via marketingweek.com

Facebook takes aim at ad blockers

Facebook is looking to tackle the problem of ad blocking with a software update that makes ads indistinguishable from normal posts for ad blocking software,
Marketing Week understands this new technology will work by stopping ad blockers from identifying which Facebook ‘posts’ are ads, and which are not, on people’s news feeds. It will still be clear to Facebook users which content is paid for, however.
“Rather than paying ad blocking companies to unblock the ads we
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