Facebook, Sky and Virgin Media look to tackle brand safety issues

Facebook is looking to offer marketers more controls over where their ads appear outside its main social network as it reacts to concerns over brand safety and transparency in digital advertising.
The US tech giant says the changes over the next few months “go further” than before and will offer more transparency over where ads appear.
For the first time, advertisers will be able to see a list of where their ads could potentially deliver prior to setting a campaign live. Facebook is