Facebook shakes off metrics ‘concerns’ as its revenues jump again

Facebook’s ad business saw revenues jump again as the social network shook off growing concerns from marketers about measurement, transparency and viewability.
The social network’s revenues were up 51% in the fourth quarter to $8.8bn (£6.9bn), while net income came in at $3.5bn (£2.7bn). Facebook now has 1.9 billion monthly active users, with 1.2 billion of those logging on every day.
The revenue jump beat analyst expectations and comes despite Facebook’s admission