Facebook, Sainsbury’s and Tesco: 5 things that mattered this week

Lidl and Sainsbury’s launch two very different Christmas campaigns
Two of this year’s most anticipated Christmas campaigns launched this week, with Lidl and Sainsbury’s revealing two very different ads.
The discounter has opted for a continuation of its Lidl Surprises campaign, with the TV ad showcasing the care its free range turkeys receive in a bid to convince anti-advocates they are not kept in cages.
While this may not sound like the most festive concept, Lidl UK’s m