Facebook on becoming the ‘next Yellow Pages’

Facebook says in the future consumers will no longer need a contact number to reach brands, as Facebook Messenger will act like a Yellow Pages and allow people to search using the app.
“Facebook Messenger will act like a whitepaper or Yellow Pages. You’ll be able to search for people in Messenger and you won’t need a phone number. People will be able to contact businesses straight through the platform,” David Marcus, head of messenger at Facebook, said at a press roundtab