Facebook, McDonald’s, agency remuneration: Everything that matters this morning

Facebook shakes off scandals as ad revenues soar
Despite a 2018 that Facebook would probably rather forget, its ad business shows no sign of being impact as both its revenues and profits surged.
Total revenue was up 37% in 2018 to $55.8bn, while net income was up 39% to $22bn. Ad revenues rose 38% to $55bn as both daily active and monthly active users rose by 9%, although growth in user numbers came mostly from Asia Pacific rather than its home market of North America, where user growth has sta