Facebook Live will become ‘as big as TV’ for advertising

Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”.
The cloud-based web development platform has returned for the third time to advertise during the Super Bowl, which attracts 120 million viewers and is classed as America’s biggest annual televised sports event.
Earlier this week the brand launched a teaser for its Super Bowl ad for the first time via YouTube Live and