Facebook is committed to being open and transparent, claims Nicola Mendelsohn

Facebook’s EMEA boss Nicola Mendelsohn says the social network is “committed to being open and transparent” when it comes to measurement and metrics as it faces a growing backlash from the ad industry over measurement errors and the effectiveness of digital advertising.
Speaking at the Market Research Society’s Impact conference yesterday (14 March), Mendelsohn used her speech to claim that “being open” is one of Facebook’s five core pillars and that it