Facebook goes after Google as it expands its ad network to video and desktop

Facebook is ratcheting up the competition with Google with a “major extension” to its ad network but it will need to be more transparent and offer brands more insights if it really wants to take on its rivals.
Facebook is expanding its ad network to desktop, will start selling video ads and is offering brand goals, rather than just direct response, for the first time as it looks to take a bigger slice of the lucrative display ad market.
The changes mean that brands will be