Facebook brings ads to Messenger

Facebook is rolling out ads on its news feed that open directly into Facebook Messenger chats, giving brands the opportunity to go from mass targeting to one-to-one conversations in a single click.
The development will offer consumers a native brand experience, mixing customer service and storytelling in a way that also benefits the bottom line, according to Facebook vice president of messaging products David Marcus, speaking to Marketing Week at Web Summit in Lisbon today (8 November