Facebook, Adidas, Mr Kipling: 5 things that mattered this week and why

Facebook hit by Cambridge Analytica scandal
As the revelations about Facebook and Cambridge Analytica have rolled out this week it’s been hard to keep up with many twists and turns in the investigation, led by the Guardian and Channel 4. But almost a week after the news first hit the headlines, brands and advertisers have got involved.
Mozilla became the first brand to “pause” advertising on the site yesterday (22 March) and ISBA is set to meet execs from the social network tod