Facebook acquires popular GIF database GIPHY for reported $400 million (FB)

Facebook is acquiring GIPHY, the popular GIF database, both companies confirmed Friday.
GIPHY will become part of the Instagram team, and the database will continue to be operational and usable, Facebook said in its blog post.
According to Axios, Facebook paid $400 million for the acquisition.
Visit Business Insider's homepage for more stories.Facebook has acquired GIPHY, the searchable database for finding and creating GIFs.
Facebook announced in a blog post Friday that GIPHY would become part