F1 unveils first global marketing campaign

As it gears up for the 2018 Grand Prix season opener on 25 March, Formula One has launched its first ever global marketing campaign with the aim of challenging the sport’s perceptions by showing “what F1 really feels like” through the eyes of its fans.
The multi-platform campaign, created by Wieden+Kennedy London, kicks off in Melbourne today (16 March) with new imagery and a new tagline: ‘Engineered Insanity’.
With a big outdoor push – including in-airport an