‘Exploitative’ gambling ads face tougher regulation

The UK’s ad regulator is cracking down on gambling ads that exploit vulnerable people and “play fast and loose” with eye-catching free bet and bonus offers.
From 2 April 2018, the Committees of Advertising Practice (CAP) will enforce much stricter regulation on advertising that creates an “inappropriate sense of urgency”, such as ‘Bet Now!’ ads, and those that encourage repetitive play – alongside ads that place “undue emphasis” on mone