Expedia uses ‘authentic heroes’ in storytelling push

Expedia is launching a series of “infectious” documentary-style videos as part of its latest campaign, in order to relate to real people and “shine a light” following “a negative political year”.
The campaign is spread over six videos, each featuring a true story. Two of the videos went live on Facebook and YouTube today (22 December). They will be adapted and developed according to the reaction they get on social media before their debut o