Evian issues call-to-arms to brands to do more on plastic waste

Evian has issued a call-to-arms to brands to do more about plastic waste, aiming to use its leadership position to fuel a global move towards a reduction in the use of plastic in packaging.
The move sees Evian give itself the target of adopting a 100% circular approach to plastic use by 2025 – meaning it will look to keep plastic in the economy and out of nature through recycling. And it is calling on other brands to follow its lead.
“What is really important is that everybody needs