Etsy exec explains why the company has a huge advantage over everyone else who tries to copy it

Other online stores have their own handmade or vintage shops, but Etsy remains the first one most people think of.
That's because it has placed a special emphasis on these goods, which has required a lot of innovation specifically for these unique items that can't be easily categorized or inventoried.
Etsy completely changed how it ranks its search results for buyers, and it's resulted in hundreds of millions of additional gross sales.
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