E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollution

E.ON is using its marketing to tackle climate change and differentiate in the energy sector, with the brand suggesting that in order to survive it must “have an opinion”.
Speaking to Marketing Week, Scott Somerville, E.ON’s head of advertising, PR and campaigns, says: “In this world, everyone has an opinion and everyone has a point of view, and we can’t escape that. [As a brand] you have to have an opinion.”
Coming from a fairly traditional sector where i