Ella’s Kitchen founder Paul Lindley on why ethical brands will endure

In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate their way through turbulent times. Few brand owners know this better than Ella’s Kitchen founder Paul Lindley, who has built his business on an evangelical commitment to i