Elite dating app Inner Circle on why influencer marketing doesn’t work

You might not have used elite dating app Inner Circle but you will almost certainly have heard of it. The company made headlines when it launched in the UK in 2015 over the selectiveness of its app.
It claims to connect only the “most attractive and inspiring singles” and has very strict criteria for who it will let in.
The singles out there are probably shouting ‘sign me up!’ to themselves as they trudge home from yet another bad date because it picks users based on thei