Eleven social media metrics you need to master

Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts. 
Hear from marketing leaders at NetBase for insights into the 11 most crucial social media metrics you need to monitor