Efficiency will trump effectiveness until a better success framework is established

What is the first duty, and the continuing responsibility, of a business manager?
The question was first posed in Peter Drucker’s iconic 1963 article ‘Managing for Business Effectiveness’. His answer was “to strive for the best possible economic results from the resources currently employed or available”. For marketing managers, first duties and continuing responsibilities ought to be no different. Marketing is a business function, after all.
Going by the staggering