EE’s former CMO on why big brands ‘aren’t set up for innovation’

It’s fair to say that Pippa Dunn has had an interesting career — she started out in law, leaving to become a theatre production manager before turning to marketing with roles at Coca-Cola and EE, where she eventually became CMO.
However, after EE was bought by BT, Dunn left. And the next chapter of her career has seen her move into the startup world.
She has set up Broody – a business that helps startups “creatively and commercially”. And she says she