EE on embracing the conflict between sales and marketing

A willingness to embrace conflict and challenge each other to produce better work is the focus for the sales and marketing departments at EE.
Here, in the final instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, managing director for marketing, Max Taylor, and Ettienne Brandt, managing director for channels and trading, discuss the importance of sharing the same objectives and their respect for the frontline.Over the course of the A