EasyJet’s new CMO on using data to ‘supercharge creative judgement’

It might take a Tube, a train and a bus to reach easyJet’s headquarters from central London but once you arrive the bright orange hangar is impossible to miss.
The tangerine block sticks out amid the grey of Luton Airport and once inside the décor is just as distinctive. Designed to look like the inside of one of its planes, reception staff are dressed like cabin crew while the seats look very similar to those found on an airplane (minus the seatbelt).
Lis Blair, the brand’s