Easyjet CEO: ‘We want to be the most data-driven airline in the world’

EasyJet CEO Johan Lundgren has promised that he will create “the most data-driven airline in the world” as the low-cost carrier looks to data to increase revenue, improve customer loyalty and cut costs.
Speaking on an investor call today (15 May), Lundgren said that despite the low-fare airline boasting 36.8 million passengers last quarter – an increase of 8.8% year on year –  the company could “do better” when it comes to the customer experienc