EasyJet CEO Carolyn McCall urges marketers to stop ‘over-using’ the term innovation

Innovation is a “very over-used” word according to EasyJet CEO Carolyn McCall, who argues that brands need to assess what impact innovation really has on both their customers and their bottom line.
For a low-cost airline innovation is needed to enhance the customer proposition and reduce costs in order to offer lower fares for passengers, says McCall. One such innovation being implemented by the airline is predictive maintenance powered by artificial intelligence (AI), whic