EasyJet, BT, McDonald’s: 5 things that mattered this week and why

McDonald’s begins push to highlight innovations in customer service
When you think of McDonald’s, table service is not the first thing that comes to mind but the fast food giant is trying to change this in a marketing push to highlight innovations around customer service.
This week it launched three new adverts highlighting how McDonalds customer service is improving people’s lives. The first two TV ads, which will be supported by radio and social, sees struggling new parents f