EasyJet brings back the CMO role in management shake-up

EasyJet has shaken up its management board, adding new the new roles of CMO and chief data officer as it looks to accelerate its use of data, boost loyalty and expand the type of services it offers customers.
Lis Blair, currently easyJet’s CRM and insight director, has been promoted to the CMO role and will now be the airline’s most senior marketer following the departure of chief commercial officer Peter Duffy in January. easyJet had initially said its plans were to scrap the CCO ro