Duracell’s CMO on the 7Ps that are redefining the brand

Batteries are admittedly not the most exciting product category. Consumers buy them to power other products, so the buying decision is often largely based on price and value. Standing out in such a commoditised market is therefore crucial, and one of the reasons Duracell places such huge importance on the power of its marketing.
Being part of the Procter & Gamble stable helped the brand build a solid grounding in marketing. But its sale to Warren Buffett’s Berkshire Hathaway at th