Dove: Going into schools isn’t about selling products but being authentic

Dove claims it “walks the talk” when it comes to promoting positive self-esteem, as it launches a toolkit into schools to tackle body image anxiety among children.
The toolkit was launched after research conducted by the Unilever-owned brand in collaboration with the YMCA and EdComs found that almost a third (30%) of UK secondary school pupils isolate themselves to avoid activities because of body image anxiety, with more than half (52%) worrying about how they look.
The report, whi