Doritos, Google, Homebase: Everything that matters this morning
Doritos to launch ‘lady friendly’ crisps with quieter crunch
Doritos’ parent company PepsiCo has unveiled plans to launch ‘lady-friendly’ crisps that make a quieter crunch when eaten. They’re also less messy, and come in a package small enough to fit in a woman’s handbag.
Indra Nooyi, global chief executive at PepsiCo, told Freakonomics Radio that the different sexes have different snacking behaviour, claiming that recent research revealed
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