Don’t do something new just for the sake of it, warns Facebook CMO

Why does a company with 1.79 billion users need a CMO? “It’s a question I get asked a lot at parties,” says Facebook CMO Gary Briggs. “And I get the joke, but I think it’s one of the things that makes it fascinating.”
Briggs became Facebook’s first CMO in 2013, following a succession of high profile roles at eBay, PayPal, PepsiCo and, most recently, as vice-president of consumer marketing at Google.
Despite working at the world’s largest social me