Donald Trump’s rise is a victory for emotion-led marketing

Donald Trump often uses terms that fall outside the normal boundaries of political correctness. Photo credit Gage Skidmore.Trying to identify marketing lessons from Donald Trump’s bid for the White House might seem like a foolhardy task. Since entering the race to become the Republican candidate last year, the business tycoon and star of The Apprentice has embraced controversy and offended a huge cross-section of the American population, including women, the disabled and various ethnic min