Does Cannes still matters to marketers?

There are a lot of clichés that surround Cannes, mostly revolving around terrace parties and bottles of rose wine. What started off as a celebration of creativity has, for many, simply turned into a giant party that shows off the worst excesses of the ad industry.
Yet dig below the surface and there is still a lot for marketers to learn from Cannes. Creativity is still the most important part of advertising – even if it might go by a different guise now. Previously it might have bee