DM Trust looks to create sustainable future for one-to-one marketing

Rosemary Smith, chair of the DM Trust, says: “The future of the one-to-one marketing industry depends on both the talent coming in and how consumers interact with what we do. The formation of the DM Trust has created a charity that has the experience to address both of these challenges to create a sustainable future for our industry.
“We welcome applications from anyone with an initiative that promotes and extends responsible marketing, whether by best practice or educating the