Dixons Carphone on why marketers should be responsible for customer experience

Speaking to Marketing Week’s editor Russell Parsons at Marketing Week Live, she said marketing must “lead the band” to ensure the whole business, from delivery drivers to store staff and social media, are working to offer the same experience to customers. She also said it is crucial to break down businesses “silo mentality” by getting the CEO to buy into customer experience.
Watch the video to find out Minson’s take on the future of customer experience, the c