Dixons Carphone on tackling unconscious bias and rejecting ‘macho culture’

Dixons Carphone is on a mission to create a team as diverse as possible, as the brand says it has been “proven beyond any reasonable doubt” that inclusivity improves the quality of decision-making and the outcome for the customer.
Speaking at a session at Advertising Week Europe today (22 March) around business transformation, the brand’s CEO of services, Feilim Mackle, said he dislikes “boysy and macho culture”, and instead is looking to create a team that is both