Disney, WPP, Holland & Barrett: Everything that matters this morning
Disney signs deal with Twitter to stream live shows
Disney is to start creating live shows especially for Twitter causing the social network’s shares to spike 4.5% yesterday (30 April).
The two companies have entered an agreement to create content and offer advertising opportunities specifically for Twitter, with more details about the shows expected to be released by Twitter and ESPN, which is owned by The Walt Disney Company, at advertiser presentations this week in New York.
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