18-06-2018 08:50 via marketingweek.com

Disney, Volkswagen, Dixons: Everything that matters this morning

Fox set to accept Disney’s improved offer
Disney is set to win the ongoing bidding war for 21st Century Fox after it upped its offer to more than £54bn – a huge jump from its previous £39.8bn – for the entertainment company.
The new bid, announced yesterday, trumps its rival Comcast’s £49.4bn hostile offer tabled last week. Fox, in a news release, said the new Disney deal “is superior to the proposal” made by the American cable comp
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