Disney, TSB and Visa on why marketers need to be more forward-thinking

Speaking at the launch of the Marketing Society’s Manifesto for Marketing Leadership (May 19), Visa Europe’s executive director of brand and central marketing Gary Twelvetree told marketers to act more like entrepreneurs and to think in three year cycles.
He explained: “If you think about the people running Android Pay and Apple Pay, those guys are entrepreneurs. They’re not thinking about the day to day stuff, they’re thinking about how you crack a market in t